Mack 10

by Jason BirchmeierDuring the mid-90s, when West Coast rap reigned supreme, Mack 10 emerged as a close associate of Ice Cube and enjoyed several years of considerable commercial success before his popularity faded toward the end of the decade. The Los Angeles-area rappers greatest success came early in his career, on the albums Mack 10 (1995), Bow Down (1996), Based on a True Story (1997), and The Recipe (1998), which between them included a string of notable hits (Foe Life, On Them Thangs, Bow Down, Gangstas Make the World Go Round, Backyard Boogie, Moneys Just a Touch Away). Mack 10s fortunes began to fade with The Paper Route (2000), his first album to fall short of either platinum or gold sales status, and his first to not spawn a significant hit. Bang or Ball (2001), released by Cash Money Records, signaled a new direction for Mack 10, though it too failed to rival the commercial success of his mid- to late-90s output. In subsequent years, he jumped back and forth from independent to major-label status and struggled to re-establish himself in a substantially altered rap marketplace where West Coast gangsta rap had fallen out of favor.Born Dedrick DMon Rolison on August 9, 1971, in Inglewood, CA, Mack 10 debuted on the Friday soundtrack (1995) with Take a Hit. A couple months later he made his album debut with Mack 10 (1995), released by Priority Records. Featuring production work and a couple guest raps from Ice Cube, who was fresh from the success of his starring role in Friday, Mack 10 spawned a couple chart hits (Foe Life, On Them Thangs) and sold well, charting number two on Billboards Top R&B/Hip-Hop Albums chart and number 33 overall. One of the songs from Mack 10, Westside Slaughterhouse, was a collaboration with Ice Cube and WC (of WC and the Maad Circle). In 1996 these three Los Angeles rappers reunited for Bow Down, a supergroup album credited to Westside Connection. The album proved very popular, spawning a pair of chart hits (Bow Down, Gangstas Make the World Go Round), peaking at number two on the Billboard 200, and ultimately going platinum. Also in 1996, Mack 10 made a couple soundtrack appearances: Nothin But the Cavi Hit, from Rhyme & Reason, and Hoo-Bangin, from The Substitute. His second solo album, Based on a True Story (1997), continued the streak of commercial success, charting at number 14 and spawning a Top 40 hit, Backyard Boogie.The follow-up album, The Recipe (1998), was highly collaborative, featuring guests on practically every song; it also served as the launching pad for Hoo-Bangin Records, Mack 10s personal label. The most popular single from The Recipe was Moneys Just a Touch Away, featuring Gerald LeVert, a number five hit on Billboards Top Rap Singles chart (number 54 overall). Hoo-Bangin: The Mix Tape (1999) in turn showcased the labels roster, which included MC Eiht, Techniec, CJ Mac, the Comrads, and Chilldrin of da Ghetto. The Paper Route (2000) followed and, though it charted fairly well initially, at number 19 (relative to number 15, the peak position of its predecessor), over time it proved considerably less popular than any of Mack 10s previous releases. Neither of The Paper Routes singles (From tha Streetz, Tight to Def — the latter featuring T-Boz [of TLC], whom Mack 10 married in 2000) broke the Billboard Hot 100; though it wasnt released as a single, the album notably includes a star-studded collaboration with Timbaland, Ice Cube, and WC, Nobody.Mack 10 left Priority Records at this point in time (for the label was being merged into Capitol) and signed a one-album deal with Cash Money Records. The partnership was surprising. Cash Money was a leading Dirty South label with a small roster of in-house rappers such as Juvenile and Lil Wayne; however, the label was looking to expand its roster as well as its geographical reach, and Mack 10 offered it a great opportunity to unite the West Coast and Dirty South. The resulting album, Bang or Ball (2001), certainly signaled a new direction for Mack 10, who sounded comfortable working with Cash Moneys in-house producer, Manny Fresh. Hate in Yo Eyes, a Dr. Dre/Scott Storch production driven by an interpolation of Stayin Alive by the Bee Gees, was the only single from Bang or Ball to chart (and barely at that, peaking at number 98 on the Hot R&B/Hip-Hop Songs chart); the other singles released were Do tha Damn Thing and Connected for Life. Another Hoo-Bangin showcase, Mack 10 Presents da Hood (2002), followed, featuring the labels new roster (K Mac, Deviossi, Skoop, Cousteau, Techniec) as well as a regional anthem, L.A. for Ya.Mack 10 returned in a big way in 2003, with both a solo album (Ghetto, Gutter & Gangster) and a Westside Connection reunion (Terrorist Threats). While Ghetto, Gutter & Gangster, released independently by Bungalo, sold poorly (despite spawning a chart hit, Lights Out), Terrorist Threats, released by Capitol, sold relatively well, going gold thanks partly to a warm reception for the single Gangsta Nation. Mack 10s next album, Hustlas Handbook (2005), was his return to the majors; like Terrorist Threats, it was released by Capitol. Even with major-label promotion and a strong lead single, Like This (featuring Nate Dogg), Hustlas Handbook climbed to only number 65 on the Billboard 200; with the exception of its independently released precedessor (which didnt even break the Top 100), this was Mack 10s lowest-charting album to date and didnt bode well for his major-label future. In 2007 Capitol/Priority released Foe Life: The Best of Mack 10, a career-spanning compilation.