A. G. Cook
A. G. Cook is PC Music's founder and chief theorist. The 24-year-old has credits on a handful of the label's releases—Nu Jack Swung, "Keri Baby" [ft. Hannah Diamond], "Beautiful", Dux Content's "Like You" and Lifestyle—and he's contributed graphics to releases by easyFun and Maxo; it's a safe bet that he's also had a hand in other projects on the label, like easyFun and the Lipgloss Twins. Before founding the label, he ran Gamsonite, a "pseudo-label" he’s described as "a prototype for PC Music." But for the most part, it seems he arrived upon the scene with his vision fully formed. For anyone who doubts Cook's genuine, non-ironic appreciation for pop music, that TANK Magazine interview is worth a read. He cites producers Max Martin and Jam & Lewis as inspirations and singles out Scritti Politti's Cupid and Psyche 85 as an example of "'extreme' pop music"—"a really beautiful balance of great hooks, rhythms and sounds." Praising Cassie, he says, "some of her tracks epitomize the minimal, synthetic, almost robotic potential of commercial music, something which can sound crap when it's done badly, but can also become a sort of perfect, untouchable product when done in the right way." To that end, I find it telling that he says he prefers to compose using "very plain sounds, basically the most boring string, flute and piano sounds my computer has": even at its most ecstatically garish, there's a deadpan quality to his sped-up trance anthems. (Perhaps for that reason he reserves special praise for Ukraine's Eurovision 2013 entry, Zlata Ognevich's "Gravity"). Special attention is due to A. G. Cook's DJ mixes, in which he stretches out and explores every possible angle of his aesthetic, from Carly Rae Jepsen homages to punchy preset disco to Teknian's "Sweded" version of Hudson Mohawke's "Cbat", sounding every bit as thin and weird as you might expect. (In fact, despite the wild swings in tempo and tone, PC Music generally works best mixed together. Granted, too much of the stuff can quickly become exhausting, but many of their mixes are unusually short: 31 minutes for Cook's "Personal Computer Music" mix, 14 minutes for his Creamcake mix, just nine minutes for GFOTY's "Secret Mix", and 10 minutes apiece for all the various players on the PC Music x DISown mix.)
